ABOUT PHIL
THE "OFFICIAL" BIO
Phil has spent his entire adult life devoted to the study and practice of human Psychology.
He has worked for many years as a qualified counsellor and psychotherapist for large UK companies like MIND, HARBOUR and the NHS.
The high performers, the impact bringers and decision makers, nearly always the ones you would assume wouldn't need assistance - are the ones that call Phil. His clients have included CEO's and people on the frontline of change and those who are making a real difference in the world.
A psychotherapist by training. Phil became educated in NLP, CBT, anxiety and addiction. Following this working under world renowned life coach Jay Shetty becoming a qualified life and success coach and founding his own business, specialising in confidence and mindset.
Born in the Newcastle, Phil's work has taken him and his family all over the world to live but he currently resides in his home base in the North East of England.
THE REAL BIO
My name is Phil Airson. I have been bullied. I have been fired. I have struggled financially. I have been lonely. I have lost loved ones.
I have also worked with clients who have lost children, had life threatening illnesses, been assaulted, been abused and been through bankruptcy.
But I have also been a leader, a coach and an advisor to high level clients for almost 17 years. I’ve faced many challenges (in life and business) and I’ve coached many people through life-changing experiences. And I’ve been privy to the secret challenges of top level clients, (Hint: they have the same challenges as the rest of us!)
Oh, and I’m an introvert at heart who is secretly relieved when plans for a night out are cancelled!
MY WORK
For a long time, I lived life looking confident on the outside but feeling powerless on the inside. No matter how much I achieved, it never felt like enough. I compared myself to others, wondering why they seemed to create more, do more, or live bigger.
That experience shaped me. It forced me to do the deep inner work — to face the parts of myself I had spent years hiding, and to build a different kind of strength. The kind that comes from presence, honesty, and self-leadership, not from performance or external success.
Now, that journey is what I bring to the men I work with. I know what it’s like to feel stuck, disconnected, or caught in patterns that don’t serve you. And I also know the breakthroughs that are possible when you start showing up differently.
I invest heavily in my own growth — studying, training, and refining my craft constantly — because I believe my clients deserve more than recycled ideas. They deserve someone who has walked the path, lives the work, and can see the power in them even when they can’t see it themselves.
MY MISSION
I work with men who are successful on the surface but want something deeper: stronger relationships, clearer communication, more connection to themselves and their partners.
This isn’t about patching up problems. It’s about building something lasting — a relationship and a life that feels whole, grounded, and aligned with who you really are.
The work isn’t easy. I will challenge you, ask hard questions, and push you to look at yourself in new ways. But if you’re ready to commit, the results can be life-changing.
Clients often tell me I’m a force of nature — that when we work together, things shift. They grow, they reconnect, and they walk away more present, more confident, and more alive.
I’m passionate, all-in, and I want the same from the men I work with.
If you’re ready to step into that level of growth, let’s talk.
Cheers,
Phil
